Technology had advanced to the point that any songwriter, band, or ‘Average Joe’ with a Casio and Garage Band could make their music ring in every ear, world-wide. The exorbitant cost to get to market had gone and the best music would magically rise to the top and be treasured by the masses.
It was a good dream, but it hasn’t quite worked out the way we hoped.
Getting your music heard is now harder than it ever has been to get heard among the noise.
YOUR MUSIC MUST BE READY FOR PRIME TIME
You can blast the social media with promo posts, hit every distribution site, every blog … all the online presence in the world will be moot if your material isn’t first-rate. It’s not any good anymore to be the best in your hometown, you are competing with the best.
Its a big world but don’t let it scare you. Let the notion motivate you. You might not be the internet sensation we’ve all been waiting for, but if you get close, you’ll be doing better than most of the rest. You’ve heard of the Pareto Principle ? The 80/20 rule? In our business, it’s more like 99/1.
People’s attention spans are growing shorter with every new technological breakthrough. That said, every second of your material must count. You don’t want your fan to ‘change channels’ three minutes into your four-minute journey. Write, re-write and polish your presentation. Make every second as spellbinding as you can. Getting your music heard is a planned, targeted and quality oriented process.
Today’s technology makes it possible to record excellent quality tracks on a limited budget. With tools like Cubase, Reason, Audacity, Audition or Reaper you can craft a professional sounding recording of your tune on a limited budget.
Side-note: Check out my friend Dave Maxey’s website HomeMusicStudio1.com. Dave specializes in helping others produce quality output on a shoestring budget. Good stuff
Your songs, and the recordings are the basis for everything you are trying to do. Take your time, don’t settle for second best. Be careful however, don’t take your technology obsession to the extreme. If your target audience is looking for a raw, unpolished, lightly spiced product, and your songs live it … give it to them.
The most important take-away for a songwriter is: If the song doesn’t work, the recording won’t work either. Start your polish process at the root. Write, write and re-write.